In short: A good social media marketing package spells out the platforms covered, how many posts and videos you get, whether paid ads are included, the languages, and the reporting. If any of those are missing from the quote, ask before you sign.
Every agency packages things differently, which makes comparing hard. Let's decode the typical tiers so you know what “package” really means.
Why agencies use packages
Packages make pricing simple and predictable. The risk is that a nice name hides a thin scope. The fix is to always look under the label at the actual deliverables.
Entry package (presence)
- 1–2 platforms (often Instagram + Facebook)
- A set number of posts per month (e.g. 12–16)
- Captions and basic graphic design
- Community management (replies to comments/DMs)
- Simple monthly report
Good for businesses that need to look consistent and credible before spending on ads.
Growth package (presence + reach)
- More platforms and more content
- Short-form video / Reels each month
- Light paid-ad management on one channel
- Better design and a content strategy
- Clearer reporting on reach and engagement
Good for businesses ready to start turning content into measurable reach and enquiries.
Full-service package (growth engine)
- Multi-platform content + video production
- Paid campaigns across Meta, TikTok, Google and/or Snapchat
- Landing pages and conversion tracking
- Bilingual English + Arabic content
- Detailed performance reporting tied to leads and sales
Good for businesses with a real sales target that want everything handled by one team. When you are ready to bring paid campaigns into the mix, our help adding paid campaigns to the mix slots straight into a full package.
How to compare packages fairly
Put the quotes side by side and check five things: platforms, content volume, video included, paid ads included, and reporting. Two “AED 6,000 packages” can be wildly different once you do this. If you would rather skip the spreadsheet, we can build a plan around your goals and show you exactly what is included.
A package is only as good as its deliverables. Compare the list, not the label.
Frequently asked questions
At minimum: the platforms covered, monthly content volume, whether video and paid ads are included, the languages, and the reporting. Clear deliverables matter far more than the package name.
Packages are simpler and predictable; custom plans fit unusual needs. Many agencies, including us, start from a package and adjust it to your goals.
Usually no. The package covers the agency's work; your ad budget is paid separately to the platforms. Always confirm this in the quote.